In 2007 Lloyds Bank became the first National Partner of the London 2012 Olympic and Paralympic Games and the only Presenting Partner of both the London 2012 Olympic Torch Relay and Paralympic Torch Relay. The sponsorship included hospitality experiences for staff, customers and members of the public, including 'Meet the Athletes', tickets to sporting events, photo opportunities with the relay torch and exclusive goody bags.
Spargo Productions provided operations and hospitality management.